My district does a week long celebration called "Read for a Better Life." The superintendent kicks the week off by reading a book at a school board meeting. The next day on our campus, we have guest readers come to our campus and read a book to our students. The 6th graders love it (partly because it means when a guest reader comes in, they don't have to work???) But I doubt many of students have their parents read to them consistently. Especially as 11 and 12 year olds.
Guest readers are community members, other principals, parents, and central office staff.
Next year I hope to incorporate more reading into my math class on that day.Readin is an essential part of life!